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PIECE OF PAPER  SHORT FILM | 18 mins.
Greed, power, innocence, tragedy. Following the path of a money bill, since its printing until its final destination, the audience is introduced to the extremes our society is made of. How far would you go for a piece of paper? Lumiart presents - A film by Cesar Raphael - Piece of Paper
Film: Piece of Paper
Movie Trailer
Lumiart- from Brazil to Hollywood
Music Video
Premier Exhibition in Brazil
Behind the Scenes - Music
Artistic performance at the move's launc
Behind the scenes - The director
Los Angeles Brazilian Film Festival / Ho
Behind the scenes - Shooting the film
Behind the scenes - Script, Art and Cost
Behind the scenes - The cast

The Project:

 “Piece of Paper” is a short film written and directed by the filmmaker Cesar Raphael.
 
Initially budgeted at U$ 200,000.00, the project was actually produced with R$ 40,000.00 privately financed by Lumiart.
 
The company also developed an integrated communication and marketing plan which included:
 
-Internal communication: strategic actions designed to integrate and motivate more than 200 professionals;
 
-Corporate communication: strategic actions of branding content to strengthen and manage LUMIART’s brand as well the film director’s public image.


-Press content: web saturation (Lumiart’s website, the film’s blog, email marketing and social networks); as well as press releases and press kits sent to newsrooms of media vehicles.
 
-Promo Videos: trailer, teaser, Behind the Scenes documentary and music video. 


-Printed Material: banners, posters, pamphlets and popcards.
 
 Achievements:


The film was highlighted on 77 press vehicles and had results with spontaneous media that correspond to about U$ 400,000.00. The film was shown in more than 35 film festivals earning 12 awards, being screened in 4 different continents and opening the doors of the U.S. film community for Lumiart. In addition, it is estimated that more than 25 million people were aware of the project, one way or another.
 
The story and characters from the short movie inspired a new script, this time for a fully developed feature film which is now being developed in Los Angeles - USA by Lumiart in partnership with an Academy Award  Winner producer.



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